Service

ppc

Pay per click
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page

Search advertising

  • Helping You Meet Your Objectives
  • Lead generation
  • E-commerce sales
  • App Installations
  • Business call generation
  • Search advertising is one of your most crucial ad channels. We use different terms such as Paid Search, SEM, and PPC, etc. for this. Search advertising campaigns drive leads and revenue for the businesses
  • What we offer through our Search Advertising service?
  • More Leads! Better Leads!
  • Reduced cost per customer acquisition (CPA)
  • Increased revenue

Display advertising

  • Helping You Meet Your Objectives
  • Manage your budget effectively

  • Create brand awareness
  • Increase lead generation
  • Boost eCommerce Sales
  • Apps Installations

The visual appeal and targeting ability of online display advertising make it a popular form of digital marketing. Display ads are paid ads that appear in front of users while they’re surfing the web. There are various benefits of display advertising:

  • Visually appealing and attention-grabbing
  • Increased reach
  • Effective targeting capabilities
  • Retargeting your engaged audience
  • Measurable and trackable in real time.
  • Display ads are for brand awareness and it is also much less invasive than traditional advertising methods, as long as it is displayed with corresponding appropriate content.
  • However, display advertising can be an expensive proposition If you don’t manage each of the online display ads responsibly. With historical through Ad reports, we help with effective customer targeting and placement. We can reach your interested customers with efficiency and lure your customers with catchy banner and display ads.

ppc

Our Approach Towards Display Advertising

Campaign Strategy and Structure

iNet Services begins with an overall strategy based on your needs and objectives. We carefully assess your target audience, and determine the best display networks and publishers needed to reach it.

Targeting Expertise

Understanding your audience is the biggest contributor to success. Targeting strategies can be based on location, demographics, behaviors, or past history {for retargeting}. We analyse your audience and find the best way to target them.

Youtube Advertising

Display advertising needs to be visually appealing, have clear calls-to-action, and aligned to your brand. We focus on creating and optimising compelling ads to increase traffic and generate leads. We always have an eye on performance and efficiency, driving experimentation through A/B testing. Landing Page Strategy and Design.

ppc

E-commerce Marketing

What we deliver with Google Product Listing Ads

Comprehensive Google shopping campaigns that attract seven out of every ten online shoppers who use Google to buy products

Google PLA Ads, also known as Google Shopping Ads, allows ecommerce businesses to quickly place products at the top of Google search results pages. We help you manage your feed and Merchant Centre account

Shopping Ads use product data submitted by the advertiser via Google Merchant Center to determine where it appears in a Google Search. Setting up PLA ads is time consuming, and requires significant effort and management. It is a more effective than Search Advertising, but requires better observation and more attention to detail. iNet Services provides solutions that easily promote your e-commerce business and drive sal

Mobile Advertising

  • What we deliver through Mobile Advertising Services
  • App Downloads & Installations
  • Leads
  • Brand Awareness
  • Ecommerce Sales
  • Mobile advertising has grown exponentially in India and globally over the past few years with increase in smart phone penetration and data connectivity. With millions of mobile users spending hours per day on surfing the Internet there are billions of impressions available to Advertisers to show their message. Clearly, no advertiser can ignore this medium.
  • With mass reach and lower Cost Per Clicks (CPCs) than Desktop Ads, Mobile Advertising can seem like a great option, but beware of the pitfalls. Expertise is required to target your audience effectively.
  • Our PPC Team has expertise with:

  • Understanding of mobile usage patterns and behavior
  • Click to Call Campaigns
  • Call Tracking
  • Extending Mobile Ad campaigns to Tablets and Desktops

Email marketing

Email marketing is an efficient form of direct marketing that allows us to reach a huge customer sector by simply sending emails. These emails could contain promotional information about products or service launches, ads with discount offers and deals.

Re-marketing

Remarketing is a smart advertising technique which lets you show ads to users who have visited your website earlier. It encourages users to return by softly persuading and reminding them with relevant ads. The “remarketing” ads are shown based on user’s search patterns and past interactions with their web searches.

Why is Remarketing effective?

If a user clicks one of your remarketing Ads to return to your website, they’re very likely to interact with your site. The second time around they know what to expect, so if they didn’t intend to interact,they wouldn’t click on your Ad. So a well optimized remarketing campaign can be extremely profitable.

How to use Remarketing Ads effectively?

  • Lead Generation - recapture visitors that didn’t convert the first time
  • Ecommerce – reengage visitors by showing them ads of specific products they looked at previously. Up sell / cross sell to existing customers
  • iNet Services delivers well optimized campaigns for search and display remarketing that yield powerful results.
  • Better Remarketing Campaigns with iNet Services
  • Increase leads and sales with a targeted remarketing strategy based on user behavior
  • Extend reach and impact by remarketing across Google.